Introducing AQAQ CAME FROM THE GOLF COURSE
Answer Intelligence (AQ) is based upon peer reviewed academic research of Dr. Glibkowski. In-depth interviews were conducted with 25 of the top golf instructors in the world as rated by Golf Digest and Golf Magazine. There are over 20,000 golf instructors in the USA, therefore this was an expert study of golf instructors in the upper half of the 99th percentile. The research identified how experts communicate answers to influence others |
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AQ Introduced to the World
In 2018, the academic research was extended and introduced to the world at TEDxGeorgiaTech. This 16 minute video is a great way to learn about AQ for the first time.
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The Book
AQ is based on peer-reviewed academic research. The science of answers is captured in a book written for the business community.
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Shortlisted for The Business Book Awards 2022: Smart Thinking category
In a business world and society focused upon questions, there has been an underappreciation of answers in capturing our attention, imagination and critical examination. In a complex and fast-moving world, Answer Intelligence (AQ) is our ability to provide elevated answers to emotionally connect, explain and predict, and achieve results. Answer Intelligence: Raise your AQ is a book about six answers: story, metaphor, theory, concept, procedure, and action. By fully incorporating questions into those answers, Brian Glibkowski showcases how readers can not only elevate their understanding of questions and answers, but also reimagine what it means to communicate effectively. The book identifies five High AQ practices that distinguish expert communicators. Featuring chapters which each cover a different form of AQ such as Sales AQ, Interview AQ, Coaching AQ, and more, the book includes real-life examples of elevated answers. With contributions from representatives of organizations such as Salesforce, Center for Healthcare Innovation, Boston Mutual Life Insurance, as well as academics, the book provides comprehensive insight into AQ from across the professional and research spaces. Publisher: Emerald Publishing, UK |
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The High AQ Skill Set
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Based on academic research, 8 HIGH AQ Skills distinguish expert communicators. The skills represent different ways to navigate the AQ Wheel during a conversation. The skills can be developed and utilized by any communicator interested in improving their impact in important conversations.
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Question Recognition
HIGH AQ SKILL 1
Why-, what-, and how- questions have specific meaning in AQ. Recognition of explicit and implicit questions is foundational to providing answers.
Provide the Best Answer
HIGH AQ SKILL 2
If a question is asked, the ability to provide a single, best answer type (concept, metaphor, theory, story, procedure, or action) is paramount.
Answer Twice
HIGH AQ SKILL 3
Appeal to the left-
and right-side of the brain by providing two answers to why-, what-, and how-questions. (See an illustration below)
and right-side of the brain by providing two answers to why-, what-, and how-questions. (See an illustration below)
Provide Complements
HIGH AQ SKILL 4
Any given answer can be complemented by adjacent answers. For example, a concept answer is complemented by a procedure and/or theory answer.
Answer with Style
HIGHT AQ SKILL 5
The relational style (metaphor and story answers) makes a personal and emotional connection. The practical style (procedure and action answers) achieves results. The Analytical style (concept and theory answers) explains and predicts.
Answer in Context
HIGH AQ SKILL 6
Every answer exists in a context (when, where). The context frames each answer. To maximize effectiveness all six answers should reflect the context.
Be Transformation
HIGH AQ SKILL 7
All six answers exist separately, transformational communication is when there is a consistency between answers that reveals a commonality between answers. All six answer types should be consistent and mutually reinforcing.
Elevate Your Content
HIGH AQ SKILL 8
Content can be elevated in several different ways. For example, the quality, depth, and number of answers matter. Using AI, AQ Software helps you develop answer sets for any conversation.
Answer Twice Case
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Meet Harper
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Harper's Answer Twice Case
Meet Harper
Harper
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Harper was recently promoted and she has a team meeting with her new direct reports. This is an important meeting where she must set expectations for the team.
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Answer Twice
The meeting begins and Harper is asked a basic question about her leadership style.
Direct Report, "What should we expect from you?"
Harper, "Leadership is inspiring others and holding them accountable to achieve a goal [concept answer]. Leadership is like two ropes, when the ropes are separate they are strong, when they are braided together, they are stronger [metaphor answer]."
By answering twice Harper provides a concept answer to appeal to the logical left side of the brain and a metaphor to appeal to the creative right side of the brain. To Answer Twice is to provide both a left- and right-sided answer in one utterance. Each of the primary questions (why, what, how) can be answered twice to appeal to both sides of the brain.
Direct Report, "What should we expect from you?"
Harper, "Leadership is inspiring others and holding them accountable to achieve a goal [concept answer]. Leadership is like two ropes, when the ropes are separate they are strong, when they are braided together, they are stronger [metaphor answer]."
By answering twice Harper provides a concept answer to appeal to the logical left side of the brain and a metaphor to appeal to the creative right side of the brain. To Answer Twice is to provide both a left- and right-sided answer in one utterance. Each of the primary questions (why, what, how) can be answered twice to appeal to both sides of the brain.
Watch Harper
Watch Harper Answer Twice. Play the video (1:50 time stamp).
AQ Upskilling Platform
