AQ 101

Watch this short video to learn about AQ.

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The Book

AQ is based upon peer reviewed academic research.  The science of answers is captured a book written for the business community. 

In a business world and society focused upon questions, there has been an underappreciation of answers in capturing our attention, imagination and critical examination.  In a complex and fast-moving world, Answer Intelligence (AQ) is our ability to provide elevated answers to emotionally connect, explain and predict, and achieve results.

Answer Intelligence: Raise your AQ is a book about six answers: story, metaphor, theory, concept, procedure, and action. By fully incorporating questions into those answers, Brian Glibkowski showcases how readers can not only elevate their understanding of questions and answers, but also reimagine what it means to communicate effectively. The book identifies five High AQ practices that distinguish expert communicators.  Featuring chapters which each cover a different form of AQ such as Sales AQ, Interview AQ, Coaching AQ, and more, the book includes real-life examples of elevated answers.

With contributions from representatives of organizations such as Salesforce, Center for Healthcare Innovation, Boston Mutual Life Insurance, as well as academics, the book provides comprehensive insight into AQ from across the professional and research spaces.

​Publisher: Emerald Publishing, UK

Buy the book

James Kaikis, CoFounder,
PreSales Collective

The Sales AQ chapter is incredibly powerful because it makes sense of existing sales research, amplifies it, and provides a new AQ framework for sales teams to have more tailored conversations.  The result is better customer-experiences.

Sandy J. Wayne, Ph.D., Professor of Management, University of Illinois at Chicago (UIC)

Interview AQ is important preparation for any student entering the job market. 

​Mike Soenke, retired DOW 30 SVP and USA CFO

In all of my years in the corporate world, I never saw anything in my career like AQ.  There are many resources about questions and proactive communication, but not a lot on the most effective ways to connect and respond by providing answers.

Tom Gimbel, President & CEO, LaSalle Network

This book is a must read for anyone in business. Brian Glibkowski and his chapter co-authors really have answered many of the questions that corporate leaders have been battling forever.